Beauty Trends 2025: The Must-Try Beauty Trends & Predictions for Every Bride-to-Be

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Want to know what’s currently hot? From soft glam, fresh skin & bold lips - we’ve rounded up the top 2025 beauty trends every bride needs to know about!

From skincare to scent, hair to nails, beauty in 2025 is all about balance. Effortless minimalism meets playful expression, high-performance formulas go hand in hand with skin-loving ingredients, and nostalgic throwbacks get a fresh, modern update. We spoke to beauty experts at GAIA Skincare, Beauty Club London, Paint Nails London, and Fragrance Du Bois about some of the biggest beauty trends and practices this year to give brides all the inspo they need in the lead-up to their big day.

Whether you're leaning into the satin skin glow, experimenting with bold blush, or prioritising hair and scalp health, these are the biggest beauty trends shaping the year ahead.

Bridal Glam Meets 2025 Beauty Trends - Here’s What’s In:

Skincare Trends

Satin Skin 

The "Satin Skin" trend is all about perfecting a skincare routine that leaves your skin feeling smooth and shiny. You've heard of "glazed doughnut" skin - a skincare trend that describes skin that is ultra-hydrated, smooth, dewy, and radiant, by the founder of rhode skin, Hailey Bieber - but "satin skin" takes your routine to the next level. Invest in hydrating, nourishing and gently exfoliating products, and introduce retinoids or oils for improved tone. 

Future-Proofed Faces

Skincare isn’t just about looking good today - it’s about ensuring your skin is at its best for years to come. The "Future-Proofed Faces" trend is all about preventative skincare, focusing on ingredients and treatments that protect against premature ageing, environmental damage, and collagen loss. Think daily SPF (yes, even in winter), antioxidant-rich serums, and peptides to maintain firmness and elasticity. Investing in long-term skin health now means fewer regrets (and expensive fixes) later.

The Rise of "Skinmalism"

Forget the 10-step routines - 2025 is about stripping back to the essentials. "Skinmalism" is all about doing more with less, focusing on multifunctional, effective products rather than overwhelming your skin with too many products. This means skincare that cleanses, hydrates, and treats in one, with fewer steps and smarter formulations. It’s great for your skin barrier, your wallet, and let’s be honest - your bathroom shelf space (and budget).

"Unsexy" Skincare Heroes

Trendy ingredients come and go, but top skincare aren’t always the ones with the pretty packaging. In 2025, dermatologists and skincare lovers are embracing "unsexy" but effective ingredients like petrolatum (hello, slugging), azelaic acid for redness and pigmentation, and urea for deep hydration. These ingredients might not sound glamorous, but they get the job done, and that’s what really matters.

Skin-Safe SPFs

Sunscreen scandals and harmful ingredient controversies have made everyone rethink their SPF choices. In 2025, expect a shift towards reef-safe, skin-friendly formulas that avoid potentially harmful chemicals like oxybenzone, octinoxate and avobenzone. It's the year to prioritise mineral sunscreens, fragrance-free options, and lightweight, invisible finishes - because no one wants to deal with chalky white casts, irritation or more permanent skin damage!

Makeup Trends

Blush Blindness

Blush isn’t just back - it’s taking over. The "Blush Blindness" trend is all about unapologetically bold application, with blush sweeping from the apples of the cheeks up to the temples (and sometimes even across the nose for that fresh, sun-kissed look). Think rich pinks, corals, and berry tones layered for an almost overdone - but intentionally so - effect. It’s playful, flattering, and the easiest way to fake a healthy glow.

Pop of Colour

Neutrals will always have a place, but 2025 promises to bring a splash of colour to bridal beauty. A bold swipe of blue, green, or even neon pink on the lids or inner corners makes for a striking, modern take on wedding makeup. Full-colour lids feel like too much? A colourful liner or mascara offers a more subtle way to embrace the trend. Or, don't forget about the option of neutral eyes with a bold lip - all proof that bridal beauty doesn’t have to be boring.

Berry-Kissed Lips

Say goodbye to barely-there nude lips - this year, it’s all about rich, berry-stained hues. Think deep raspberries, ripe cherries, and soft mulberries, applied in a diffused, just-bitten way rather than a harsh, overlined finish. It’s effortlessly chic (think off-duty model vibes), universally flattering, and works beautifully on every skin tone. Plus, it’s a perfect transition shade from day to night.

Return of the Winged Liner

Classic winged liner (take yourself back to the glam 2026 makeup for a moment) never really left, but in 2025, it’s making a serious comeback. Whether sharp and defined or softly smudged for a sultrier take, a flick of liner instantly lifts and elongates the eyes. Perfect for brides who love a timeless, elegant, or even edgy, eye look.

Wellness (Beauty from Within) Trends

Self-Care Rituals

Skincare is no longer just about the products you use - it’s about the experience. From slow, intentional morning routines to indulgent pre-bedtime rituals, 2025 is all about making beauty feel like self-care. Expect to see more people carving out time for facial massages, lymphatic drainage, and even simple moments like mindful cleansing. Because a skincare routine that doubles as relaxation? That’s a trend we can get on board with! 

Stress-Reducing Beauty Tools

De-puffing, sculpting, and tension-releasing - are all very much possible from home with the right beauty tools. This year, they’re being used with purpose, helping to ease stress while improving skin at the same time. Think cooling globes to reduce inflammation, gua sha for circulation, and LED masks for a little at-home spa luxury. It’s the perfect way to combine skincare with a moment of calm.

Crystal-Infused Skincare

Skincare meets spirituality with the rise of crystal-infused products, tapping into the wellness world’s obsession with energy healing. Whether it’s rose quartz for self-love, amethyst for calm, or tourmaline for radiance, brands are infusing their formulas with gemstone extracts to promote skin benefits and emotional well-being. Think of it as a fusion of skincare and self-care. I put it to the test with the Equilibrium Crystal Facial at Recommended Venue, Boringdon Hall Hotel's GAIA Spa - a deeply relaxing experience that uses energy-charged crystals to balance the skin, body and mind. If you’re looking for a treatment that feels as indulgent as it does holistic, this is one to add to your beauty bucket list!

Aromatherapy Influences

Scent is making its way into skincare in a whole new way. We’re talking essential oils infused into serums, calming pillow sprays that help you sleep, and mood-boosting fragrances designed to lift your spirits. The goal? To create beauty routines that don’t just make you look good but feel good, too.

Skincare Supplements

Skincare, but make it ingestible. From collagen powders to probiotic-infused drinks, 2025 is all about supporting skin from the inside out. With more brands launching targeted supplements for hydration, glow, and even barrier repair, why not boost your routine beyond just topical products?

Notox Botox

If you're considering aesthetic treatments in the lead-up to your wedding, look out for trending alternatives in 2025. For those who want the effects of Botox - without actually getting Botox. This year, skincare is leaning into powerful peptide-based formulas and muscle-relaxing ingredients that promise to smooth fine lines and firm skin - no needles required! This year, expect to see brands pushing ‘Notox’ solutions, bridging the gap between skincare and cosmetic treatments.

Fragrance Trends

Neo-gourmands

New to the world of Neo-gourmands? In 2025, the gourmand fragrance category is evolving, and this year's take is all about blending edible notes with unexpected elements. Think dessert-like notes, such as vanilla, caramel, and tonka bean, and pair them with unexpected twists like smoky woods, bold spices, and fresh florals - perfect for those who love sweet scents but want something with more depth.

Florals Making a Comeback

While you may have previously associated floral scents with the kind that graced your mum or nan's collection, think again! Floral fragrances are stepping out of their powdery past, into something fresher and more modern. This year’s blooms are lighter, airier, and often paired with exotic notes like ylang-ylang and frangipani. The result? Floral scents that feel contemporary rather than classic.

Savoury Scents 

Sweet perfumes have met their match. In 2025, look out for savoury scents that bring umami-rich notes into the mix - think nutmeg, smoked woods, and green spices. These warming blends are all about creating bold, memorable signatures that stand out from traditional fruity or floral compositions.

Modern Musks

If you're a fan of the minimalist beauty trend, who said it can't translate to fragrance, too? These “skin scents” are clean, soft, and subtly addictive - like the best version of your natural scent, but with a little extra magic. Perfect for those who want their perfume to linger without feeling overpowering.

Luxury Ouds

Ouds are nothing new, they've been popular for as long as we can remember. But, what's making the luxury scents trend in 2025? While Oud isn’t going anywhere anytime soon, it's getting a revamp. This year’s versions are lighter and fresher, pairing the deep, woody note with citrus, airy florals, and balsamic warmth, offering a more modern, wearable take on a classic luxury scent.

Hair Trends

Low-Maintenance Balayage

Balayage is another trend that isn't going anywhere, but in 2025, it’s all about keeping things effortless. Expect a softer, more blended colour that grows out seamlessly, meaning fewer trips to the salon and a more natural, lived-in look.

Face-Framing Highlights

Call it the ‘money piece’ or even the 'Scandi hairline ' trend - either way, strategically placed lighter strands around the face make hair feel fresher, brighter, and effortlessly chic. The best part? It works on all hair types and lengths.

Shorter Hair Extensions

Waist-length hair is taking a backseat in favour of mid-length extensions that add volume rather than just inches. Think shoulder-grazing or collarbone-length styles that feel modern and natural. In 2025, extensions aren't all about length, but thick, voluminous, healthy-looking hair, too!

Return of the Bob

The bob is back (again), and this time it’s even sharper. Whether it’s sleek and straight, softly textured, or with a 90s-inspired flick, this cut is making a major statement for 2025. While simple, it makes a big statement - perfect for those looking for a dramatic switch-up in 2025. 

Prioritising Hair & Scalp Health

As with all things beauty in 2025, wellness has made its way into hair trends. Healthy hair starts at the root - literally. Scalp serums, strengthening treatments, and moisture-boosting masks are becoming as essential as skincare for those giving their hair some extra TLC, proving that glossy locks are built on good foundations.

Embracing Natural Texture

The era of over-styled hair is fading, making way for a more effortless, natural approach. Whether it’s curls, coils, waves, or soft bends, 2025 is all about embracing your hair’s natural texture. Expect more brands to launch products that enhance and define texture without crunch or stiffness, plus an increased focus on hydration and frizz control. Want to know the best products to hydrate your curls and coils, head to our afro hair care tips for brides.

Tape Hair Extensions

Clip-ins and bonds are taking a backseat as tape extensions gain popularity for their lightweight, seamless blend. They’re perfect for adding subtle volume and length without the bulk, while also being a faster, non-invasive, and non-damaging option - ideal for those who want to protect their natural hair and not spend all day in the chair.

Hair Accessories

From oversized bows to pearl-studded clips, hair accessories are having a moment. Whether you’re keeping it minimal with sleek slides or going all-in on statement pieces, 2025 is all about dressing up your locks - beyond just function.

Nail Trends

Refined Minimalist Looks

Sleek, understated nails are having a major moment. Think sheer nudes, soft pinks, and subtle milky finishes that enhance the natural nail rather than overshadow it. This trend is all about clean lines, well-groomed cuticles, and a polished yet effortless vibe - perfect for brides who want their nails to complement rather than compete with their overall look.

Playful Colour Combinations

While minimalism reigns supreme in 2025, there’s still room for fun. Unexpected colour pairings, like pastel blue with bold red or soft lilac with mustard yellow, add personality to nails in 2025. Whether you opt for mismatched nails, gradient effects, or contrasting French tips, this trend is about embracing colour for a fun, modern look.

Retro Futurism & Nostalgic Inspiration

Throwback beauty is alive and well, and nails are no exception. Think Y2K-inspired chrome, 1960s curves or ‘80s neon stripes. This trend blends vintage aesthetics with a futuristic edge - perfect for those who love a nod to the past but want a fresh, contemporary twist.

Fluid Marble & Swirl Designs

Marbled nails and abstract swirl patterns are still going strong, but in 2025, expect one-of-a-kind, unique designs. Instead of high-contrast swirls, expect delicate blends of neutrals, dreamy pastels, and soft metallic sheens for a more ethereal, wearable effect that looks hand-painted - all created with a cat eye magnetic gel polish.

Stronger, Healthier Nails

Nail art is fun, but strong, well-maintained nails are the real goal for 2025. This year brings a shift towards nourishing formulas, like strengthening base coats, hydrating cuticle oils, and breathable polishes prioritising nail health. Whether you’re growing them out naturally or keeping them short and neat, healthy nails are always a trend.

Got the Lowdown on 2025's Beauty Trends? Discover More Wedding Trends for This Year

From all the overall 2025 wedding trends to wedding colour trends and palettes, wedding stationery trends, wedding flower trends, and even trending honeymoon destinations or hen party theme ideas - you won't be stuck for inspiration thanks to all this year has to offer.