Bride wearing cult gaia rented wedding dress from by rotation

By Rotation x Rock My Wedding: Why Rental Wedding Fashion is the Future

Photography by @camillamcleanhunt

Brides & Guests Are Going Sustainable and Renting Their Outfits with By Rotation - Have You Explored the World of Rental?

Looking for fresh inspiration for your wedding wardrobe? Curious about the rise of rental and sustainable fashion? Rock My Wedding and By Rotation are teaming up for an exclusive event that dives into the future of wedding style - because let’s be honest, wedding fashion is evolving, and we’re here for it.

On Sunday, 23rd March, step into By Rotation’s London showroom for an insightful panel discussion featuring industry experts, Eshita Kabra-Davies and Monica Marriott-Mills, talking all things bridal trends for 2025/26, preloved fashion, the rental revolution, and why more brides & wedding guests are embracing sustainable, pre-loved options.

Get Tickets for By Rotation x RMW
Join us for the ultimate rental wedding fashion experience, and discover your dream designer wedding dress or wedding guest dress.
book your exclusive spot

Sunday 23rd March | 11 AM – 1 PM | By Rotation, 31 Brook St, London W1K 4HF.

What’s in Store?

  • A Front-Row Seat to Our Wedding Industry Panel Discussion - Get the inside scoop on wedding fashion’s biggest shifts, starting at 11:30 AM.
  • Try on Stunning Wedding Wardrobe Pieces from By Rotation - From wedding dresses to bridal party looks and wedding guest outfits, you’ll have the chance to browse and try on By Rotation’s incredible rental collection.
  • Sip, Shop & Socialise - Enjoy refreshments while mingling with like-minded brides-to-be and fashion-forward guests.
  • A Luxury Goodie Bag - Because no event is complete without a little treat to take home.
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by rotation bec & bridge rented wedding guest dress
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by rotation sparkly, feather-trimmed party rented wedding dress from 16 Arlington
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bride holding rented shrimps bag for wedding day from by rotation

Image credits: @flovdspek, @sarah_cant, @oohceciliaa, @jackieadeji, @camillamcleanhunt, @charlottesevensix, @adelle90

Why Consider Renting Your Wedding Dress or Wedding Guest Dress?

 

The days of spending a small fortune on a dress you'll only wear once are fading. More and more brides, bridal parties and wedding guests are turning to rental fashion, not just for the price tag but for the sheer variety and accessibility it offers. Renting opens up a world of designer pieces that might otherwise be out of reach, allowing you to experiment with styles you love without the long-term commitment. Beyond the wardrobe benefits, it’s a move towards a more sustainable, considered way of dressing - because wanting to look and feel your best on the big day shouldn’t come at the planet's expense.

Browse our top 10 places for wedding dress rental


Spots are limited, so secure your ticket now and get ready for a stylish & sustainable bridal fashion experience.

book your ticket now!